The Tween Machine: Disney's Influence on Mainstream Music

Miley Cyrus, the Jonas Brothers, Demi Lovato and Selena Gomez. What they all have in common? Unlike with massive amounts of loyal fans, million-dollar paychecks and recognition around the world, what these artists so special? There is one factor that contributed to its reputation, and that is that they are affiliated with all the popular entertainment star Walt Disney Company. Disney stars have prospered in the last decade and especially thanks to the growing interest among tweens worldwide. Just as the baby boom after the war in the sixties, the new generation optimistic the target will be marketing worldwide. Whether in fashion or in the soft drink industry is the company dealing with marketing strategies to appeal to young people who enter the disposable income to buy these products. Of course, caused these changes in many industries, but most significantly influenced the traditional music industry. With artists like Miley Cyrus, the Jonas Brothers go, Demi Lovato and Selena Gomez pre-teens who can afford to buy their albums, you can go to the concerts and buy their goods are owned, it is clear that these artists to gain awareness much more than they would if they had begun their careers differently. Saw that the young of today are more industries to adapt to their new target demographic would feel it, that the materials would be on the market itself to the tastes and preferences reflect interpolations. In view of the majority of the traditional favorites ? unlike Lady Gaga, Rihanna and Katy Perry-some of the biggest hits of these artists are in fact affiliated with Disney. This shows that the growing popularity of artists signed with Disney, the origin of the structure of the music industry is changing.

Many factors can promote social change and influence the structure of the economy. Social change that came with the baby-boom after the Second World War, is almost identical with that of social change seen today. This post-war generation has been the target group of new companies and gave them the incentive to design products in a way that would appeal to the tastes of their new audience to market, similar to the way businesses are now heavily marketing their products to tweens. The baby boomers of the sixties were a generation that practically everything they touched, which is a similar pattern interpolations of the nineties and the millennium change. One of the things that changed both generations significantly the music industry. The reason for this in the sixties was that it was time that the music has become a magnet that young people it is used as a means of socialization, ie. The same applies to the production of Disney now seen their members to be part of a larger group like to communicate with each other over the Internet through various websites of the selected networks. One of these networks is of course the infamous Disney Channel.

Disney has rotated, the stars of the child for some time and has gradually, in a sense, a machine of Fame. The Company uses certain strategies to provide their stars with large amounts of possibilities. In general, a child star with Disney is working with a place on a TV show on the Disney Channel to begin. Then get the child star a record deal and most likely his song featured on a Disney movie. Once the child attains fame stars as a musician, then he or she will begin to tour and give concerts, which means almost certainly, there is a lot of merchandise sold to fans obsessed with the star of his child. This shows that people who have a stake in the access of the child star of the success of many ways to financial gain. A classic example of this sequence is Miley Cyrus, who first gained a cult following as a market leader in the popular TV show Hannah Montana. Since it was necessary to sing in the show, it was no surprise when she began recording albums and earned millions. The important thing to keep order in the case of Miley Cyrus, and in the process of producing a child star famous by Disney, Disney is that all the uses its stores to promote their proteges. Their tactic is multi-media franchise by creating their potential talents the opportunity to broaden their horizons. But Disney, it offers the possibility of dollars for every aspiring child star?

A common theme observed during the investigation of the characteristics of the Disney stars that they are multi-talented icon, the parents of the environment. It makes sense that Disney?s choice of stars at a young age would be, because the main goal of Disney is to tap into the disposable income of their public interpolation. To be successful in this area, leaders are careful while deciding which actor or actress child they choose to make famous. Keep in mind that their stars have the image of the company to obtain, so they choose the most healthy young and humble, they can find and they become superstars. There are a few reasons but the main thing is that young people who are less jaded to make better models for the target audience of Disney, the girls are between eight and thirteen. This underlines the importance that Disney puts on their stars with children, their representatives, to be good role models and influences, their public interpolation.

The first thing that includes companies such as Disney, while developing their marketing strategies, the characteristics of their target audience, tweens. What exactly characterizes an interpolation? And why have become coveted tween demographic target companies? Preteens are usually aged between eight and thirteen, but not everyone is on their ages: ?As between just a question of attitude that this is an era, as much psychological as a biological problem? (Eben camp and McNeal, It is not easy-Tween). In essence, tweens can mean as the inter-population, they are not even teenagers, are described, but not grown enough to be identified either as children. They have huge purchasing power, so disposable income. Since income is the goal of any business, is the presence of a target group with a large amount of disposable income firms the incentive to sell their products to people who buy them to market.

Disposable income is the amount of income an individual after taxes and social contributions have been deducted from income from its original are. The individual has to spend the freedom, or save the remaining amount of income. Adapt since tweens great desire to have, they have the incentive to use their disposable income for items that are very popular, so that they can relate to their peers buy. Superficially, it does not appear that it make a big difference in the market. However, the amount of disposable income that these interpolations amazing. Until 2001, tweens in Canada was only a collective average income of 23 billion dollars. This income came from material benefits, parents or grandparents and part-time jobs such as babysitting. An important feature of the interpolation is that he or she is not the state of the economy, so this age group largely recession-proof. This is an advantage for the company because it is that tweens will no matter what state the economy is in, which further suggests that the product demand is relatively inelastic preteens buy suggests ? are not sensitive to price changes . The fact that interpolations to companies like Disney to spend as a target group for new ways to look at money the incentive, the products that they like to extend special awards.

In its review of Disney products, it is important to understand that the vast majority of girls are targeted interpolations. For this reason, almost all Disney products at attractive based on the typical taste of the girls between. The fame of the boy band Jonas Brothers is a classic example of how Disney successfully marketed their young stars to their target audience. The Jonas Brothers are squeaky clean, family friendly, healthy pop band of three brothers who possessed millions of fans girls interpolation. The reason why they are successful is obvious: Disney took advantage of the fact that tweens will go for a group with members young and attractive singing simple melodies catchy, but crazy. Disney has this band in a franchise-million, the goal of the network of popular entertainment has been made in the first place. Now, between everyone has the opportunity, posters of the Jonas Brothers, pillowcases, notebooks and many other forms of branded goods to buy with the faces of the three brothers. The Jonas Brothers are proof that Disney is able to comment on potential famine tweens ?possessed, to name a band of beautiful boy, who also confirmed the fact that Disney has a knack for making mainstream artists was .

Become mainstream in today?s music industry is a difficult goal, but it?s easier to let an international superstar to be when the artist ?may? in the U.S. The fact that the U.S. has such a great influence on the structure of the music industry is not unlike what happens in the music industry sixties Britain. While the U.S. has flourished after the Second World War, Britain was having a hard time recovering. The difference in development was was especially visible in the music industry, where England was not so advanced as in the U.S., why has the music made in Britain during this period is usually from the American music of the time. Today, a large majority of the artists topping the charts are Americans, which means that once an artist becomes famous in the U.S., it?s much easier to get international recognition and has become widespread. This shows that the U.S. has a significant influence on the music industry, as it does in the world in various other industries.

The power of the United States in the music industry is a critical factor in what determines the content of traditional music today. Globalization, by definition, is ?the process of developing the company or other organization an international reputation, to start or operate internationally? (Oxford Dictionary). As he has in many other industries, the U.S. has increasingly successful in the globalization of the entertainment industry. Essentially, if an artist in the U.S., which will make the famous actor in the world-famous. This can be done in a variety of species. A common approach is the most popular television assumed available in different countries. A classic example of this type of globalization, the availability of MTV in the world. The Disney Channel is also among the networks that are now available worldwide.

The availability of the Disney Channel in countries outside the United States has made it possible for the network to further promote its stars and continue to benefit from the increase in disposable income tweens worldwide. The important thing to consider is to interpolations, they are everywhere ? not only in the U.S. so it is certainly a good marketing strategy for a company in the world. In the case of Disney, globalization has won the channel a huge amount of followers and has a new way to extend the fame of their stars. An example of how a Disney star has won worldwide recognition through the channel is Miley Cyrus, who is famous in Turkey for her show Hannah Montana. In fact, Turkey and the United States are almost on opposite sides of the globe, with different values ??and different cultural traditions. But one thing remains the same, and that is the fact that both countries have a substantial quantity of interpolation is the marketing of products. Therefore, by the Disney Channel in Turkey and in other countries, the network was able to add to its viewers and Miley Cyrus and many other Disney stars with a base offer of new fans.

Disney makes the global reach of their effect on traditional music. With bases of the growth of preteens fans who will do anything to make their favorite artists and earn rewards that will take on the top of the charts, are affiliated with Disney stars and more popular. With tickets, merchandising and television ratings only in general, Disney stars are generating large amounts of profit, which produce the main reason why Disney is more of this young star. The globalization of the U.S. entertainment industry is once again promoting his policies Disney Stars and internationally. This and the fact that these stars to the attention of their fans and interpolation of the undivided support of giant Disney stars in the mainstream music market and are giving them access to many other occasions combined. This change significantly altered the contents of the kind of mainstream pop music, and Disney, among other companies for the development of pre-teens, is after her.

As already mentioned, Disney is well aware of their demographic target marketing. The reason that Disney has become so successful in the production of traditional artist is successful, is that it exploits that tweens will all be buying them feel part of a community. As a result, many young artists, the traditional music scene and start topping charts and winning awards. This in turn will be available to tweens the world in a much more parent-friendly materials. The key in marketing to tweens is that companies must be able to present their products fit enough so that parents can buy their children to these products. Over the years, because of the success of marketing to tweens, the mainstream music industry aimed at young audiences, with parent-friendly material. Young people were the target of these companies since the baby boom after World War II. In the sixties, teenagers used music as a way to socialize and meet new people. He served as an attraction to different communities and to create finally the creation of various music scenes. Today, young people are always the target company. The only difference with the boomers is that the Y-generation is a much large amount of disposable income on products from companies that market in order to spend them. This is the main reason why companies like Disney entertainment, in particular adjust their marketing strategies in order to meet the needs of their ?between? the public. They give their stars a chance with acting and singing, and them an international platform for their talent to mix the test. Since tweens are such a great influence on the marketing in the music industry, whereby the structure of traditional music and to change.

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