Cats
In the U.S., spring seems to be the time when there is a surge in the cat population. Pet?shelters receive a huge number of kittens at this time of the year and finding good homes for them is a challenge.
This 2012, the Department of Animal Care and Control of San Francisco teamed up with Pet Food Express, a large pet food and supply chain that has stores in 41 locations. Their main objective is to alleviate the kitten dilemma of the pet shelters by helping them in getting rescue cats adopted by responsible owners who will take good care of them.
Although it is the first time that the city agency and a for-profit business worked together to help save abandoned kittens, the results have been highly successful. Pet Food Express, as a test to see how the public would react, placed an adoption center in its Market Street branch. It was such a hit that cats were adopted so quickly they would barely have time to stock new ones. Agency head, Rebecca Katz, said, ?They knew it was a challenge for us to get pets adopted out of the shelter? and the response has been ?incredible.?
Mike Murray, Pet Food Express director of community outreach, has the same observation with people?s reactions to pet shelters. ?A lot of people, for whatever reason, they won?t go to a shelter. They just feel like there?s bad things happening there.?
Numbers do not lie when it comes to the success of the joint initiative by the city agency and the pet food chain. Last year, only 349 cats were placed in good homes while in the same period of this year, nearly 700 hundred cats have been adopted. 536 of the cats have been adopted straight from the pet shelters and 146 from the Pet Food Express site. Currently, approximately 1000 cats have been adopted as the pet food chain also has adoption centers in three other sites in the Bay Area.
The city agency has made sure it is not collaborating with pet stores since this would go against their policy of animal trafficking. Pet Food Express only sells pet products which make them an ideal partner. It is a win-win situation for both parties since the city agency has the opportunity to have more cats adopted in the stores while the store gets more income from new cat owners who will buy the kitten?s food, bedding, and other supplies from them.
Photo: http://i778.photobucket.com/albums/yy65/amyjayne10/Cats/aaaa-9.jpg
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